INITIATIVE BASED HIGHER EDUCATION CONSULTING
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Services
Higher education market research and consulting designed to provide leaders with data-driven insights to inform strategic decision making around their most pressing initiatives.
BRAND HEALTH
AUDIT
APPLICANT JOURNEY MAPPING
STAKEHOLDER
SATISFACTION
Your institution’s brand is more than just a logo or tagline—it’s a promise of excellence and a means of differentiation in a crowded marketplace. At Kurfist Consulting , we specialize in evaluating the health of your brand through the eyes of internal and external stakeholder groups in order to develop a strategy for further brand development or refresh.
In the highly competitive landscape of higher education, understanding the journey of potential students can make all the difference. Seeing through the eyes of your applicants - from their entrance into the college search process to completing applications and ultimately accepting an offer – provides a completive edge and the ability to create an enhanced applicant experience.
In the ever-evolving landscape of higher education, understanding and improving internal and external stakeholder satisfaction is key to achieving long-term success. At Kurfist, we specialize in measuring and analyzing stakeholder needs and perceptions to help institutions build stronger relationships and enhance overall performance.
Empowering Education Leaders
Kurfist Consulting LLC is a dedicated educational consulting firm providing expert guidance and support to higher education leaders looking to address strategic initiatives with market informed data. Our mission is to build strong, collaborative relationships with our clients to create a shared vision of success while delivering timely insight and sustainable, long-term solutions that contribute to the overall betterment of the higher education community and its stakeholders.
About Amy Kurfist, MBA, PhD
As founder of Kurfist Consulting LLC, Dr. Kurfist brings over 20 years of education and work history which combine to form a unique mix of both the business and higher education worlds. Dr. Kurfist is passionate about a mixed-methodological approach to higher education research and using data to tell a meaningful story. Her previous work in higher education research and consulting has focused largely on branding and integrated marketing;, strategic plan development and implementation; gathering and analyzing education stakeholder feedback; the unique challenges faced by community colleges; and issues of diversity, equity, and inclusion - particularly focusing on the impact of inclusion on student mental health. Dr Kurfist completed a PhD in Higher Education Administration at Old Dominion University in May 2019, and prior to that earned an MBA in Marketing and Entrepreneurship from the Kelley School of Business at Indiana University in 2009. In 2024, Dr. Kurfist was named to Marquis Who's Who® to honor her contribution to the field of Higher Education.